Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or Whit

Product DescriptionGentle enough for daily use, Paul Mitchell Platinum Blonde Violet Shampoo brings out the best in light to medium blonde, silver, gray or white hair. This purple shampoo has a violet tint that eliminates unwanted brassy tones for light, bright hues while conditioning ingredients add moisture and soften strands.Hair Type: Ideal for Light to Medium Blonde, Silver, Gray or White Hair.Fragrance: Refreshing cucumber melon scent with soft floral notes.Environmental Responsibility: Our commitment to reducing our environmental impact is stronger than ever. Thats why the new Paul Mitchell packaging is made with post-consumer recycled (PCR) materials,* low-profile caps and labels designed for improved recyclability.***Bottles and jars will be 50% PCR and tubes will be 25% PCR. Retail sizes only. Excludes pumps and select caps, which are made from virgin materials. **Check your local requirements.Brand StoryPaul Mitchell is results-driven hair care from John Paul Mitchell Systems-the leader of salon-quality products committed to the professional beauty industry. Every purchase supports JPMS salons with a commission.