Brand NFL: Making and Selling America's Favorite Sport
Product details
| Management number | 231936354 | Release Date | 2026/06/18 | List Price | US$3.44 | Model Number | 231936354 | ||
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Professional football today is an $8 billion sports entertainment industry — and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard’s analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries. Read more
| ASIN | B0044BCOAK |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-0807899656 |
| Edition | 2nd |
| Language | English |
| File size | 1.9 MB |
| Page Flip | Enabled |
| Publisher | The University of North Carolina Press |
| Word Wise | Enabled |
| Print length | 342 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Publication date | September 12, 2010 |
| Enhanced typesetting | Enabled |
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