The Contemporary London participated in the North London Affordable Art Fair in Hampstead Heath 27 – 30 October 2011. This inaugural event took place a week after its established sister event in Battersea Park and proved to be a hugely popular and successful event welcoming in excess of 17,000 visitors.
Started in 1999, the Affordable Art Fair aims to make art more accessible by exhibiting works that are £4,000 or under and that are clearly labeled to ensure you know what you can and can’t afford. With the huge array of affordable paintings, sculpture, photography and prints there was something to suit every taste. We even managed to sell original works on postcards by Fran Giffard for £10, which didn’t go unoticed by The Camden New Journal.
This event marked The Contemporary London’s first major participation in an art fair and we were very excited to be part of this well established London art institution. Most importantly AAF’s aim of making affordable and emerging contemporary art more accessible and less intimidating to potential buyers is something that fits well with our own ideals. The event was a great opportunity for friends of The Contemporary London and new visitors alike to meet with the artists and view our amazing selection of emerging art up close amd personal. The Contemporary London showed a selection of exclusive works by Julia Bailey, Mercedes Baliarda, Ernesto Canovas, Sandra Erbacher, Fran Giffard, Jess Littlewood, Jessica Nina Mello and Margo Trushina. The Contemporary London’s stand was situated convieniently at stand H3, which was just a hop, skip and a jump from the central bar!
Thank you to all that were able to come down to the event, thank you for your continued support and we look forward to seeing you at the next one!